Advanced Perspectives on Global Industry Transitions and Business Opportunities (Hardcover) (ISBN-13: 9781799843030)

As more companies shift their operations between countries to take advantage of lower costs and greater profit, the global market continues to change rapidly, resulting in global hypercompetition that can be detrimental to a business. Firms must remain updated with the latest research as they navigate cultural differences, communication challenges, and inconsistent standards in order to thrive. Advanced Perspectives on Global Industry Transitions and Business Opportunities is an essential, comprehensive reference book that explores the current global business environment and the challenges that have arisen due to contemporary globalization and the resulting global hypercompetition. With a broad scope, the book covers the implications of industry transitions from small and medium-sized companies to multinational businesses and large enterprises and discusses opportunities for both born global and born-again global firms. Featuring topics that deal with innovation, digitalization, disruptive technologies, and international collaboration, this is an ideal source for executives, managers, entrepreneurs, global businesses and businesses looking to transition to the global market, academicians, researchers, and students.

Author: Fanny Saruchera
ISBN-10: 1799843033
ISBN-13: 9781799843030
Publisher: Business Science Reference
Language: English
Published: 03/18/2021
Pages: 420
Format: Hardcover
Weight: 2.55lbs
Size: 11.00h x 8.50w x 0.88d