Advancement in Propagation, Breeding, Cultivation and Marketing of Ornamentals (Hardcover) (ISBN-13: 9783725818112)

The availability of new products has always been the driving force of the ornamental sector. Nevertheless, the sector is currently facing important challenges related to reducing production costs in order to cope with new climatic and phytopathological adversities, as well as to respond to sustainable production not only from an economic point of view but also from an environmental and social point of view. Moreover, new uses and new needs of end-consumers have led us to consider that it is important to envisage new organizational systems and new forms of propositions in the market. This Special Issue wants to take a holistic approach to the ornamental industry and includes studies and research covering several aspects of the ornamental productive flow from breeding to market. The latest breeding technologies and the new production systems of propagation and cultivation, as well as the most recent surveys on understanding trends of consumers of the ornamentals sector, will be presented.