Advances in Services Marketing and Management (Hardcover) (ISBN-13: 9781559388559)

This title is part of a series which offers an interdisciplinary approach to the latest research and practice in services. Topics discussed in this title include the calculus of service quality and customer satisfaction and environmental and positional antecedents of management commitment to service quality.

Author: Teresa A. Swartz
ISBN-10: 1559388552
ISBN-13: 9781559388559
Publisher: Jai Press Inc.
Language: English
Published: 08/25/1995
Pages: 380
Format: Hardcover
Weight: 1.56lbs
Size: 9.21h x 6.14w x 0.88d