Advancing SMEs Toward E-Commerce Policies for Sustainability (Hardcover) (ISBN-13: 9781668457276)

When traditional shopping becomes challenging, people are inclined to shop online. Recent limitations like government-imposed quarantines, social distancing, and fear of viruses have provided opportunities for the e-commerce business to thrive. Consumers turned to digital options to bypass physical shopping environments, which will undoubtedly influence long-term buyer behavior. Advancing SMEs Toward E-Commerce Policies for Sustainability provides a fresh perspective on how small and medium-sized enterprises (SMEs) can leverage e-commerce for sustainability and considers the best practices and challenges of adoption. Covering topics such as data science, digital ethics, and blockchain, this reference work is ideal for business owners, managers, policymakers, researchers, scholars, academicians, educators, and students.

Author: Rajasekhara Mouly Potluri
ISBN-10: 166845727X
ISBN-13: 9781668457276
Publisher: IGI Global
Language: English
Published: 12/16/2022
Pages: 360
Format: Hardcover
Weight: 2.46lbs
Size: 11.00h x 8.50w x 0.81d