Adversperience The Convergence of Advertising & Experiential Marketing (Paperback) (ISBN-13: 9780992147907)

Adversperience a word of my own creation speaks to the convergence of advertising and experiential marketing. It is my take on how brands can relevantly touch consumer senses, engage target audiences, get noticed and win in the era of distraction, mass proliferation and global connection. With this book, I am taking a leadership stance, raising the flag, naming and starting the revolution in the fast-paced, ever-changing world of building brands. Leveraging whimsy from the Wizard of Oz, Adversperience provides a framework a modern day yellow brick road that leads brands to the Emerald City of brand riches

Author: Nicole Gallucci
ISBN-10: 0992147905
ISBN-13: 9780992147907
Publisher: Nicole Gallucci
Language: English
Published: 05/30/2014
Pages: 180
Format: Paperback
Weight: 0.47lbs
Size: 8.50h x 5.50w x 0.47d