Advertising Account Planning: New Strategies in the Digital Landscape by Boling, Kelli S.

Advertising Account Planning: New Strategies in the Digital Landscape (Paperback) (ISBN-13: 9781538192467)

Vendor: Kelli S. Boling
Product type: Books
Format: Paperback
$85.00
$85.00
$85.00
Subtotal: $85.00
Advertising Account Planning: New Strategies in the Digital Landscape by Boling, Kelli S.

Advertising Account Planning: New Strategies in the Digital Landscape

$85.00

Advertising Account Planning: New Strategies in the Digital Landscape

$85.00
Format: Paperback
Description
Description
x
An essential guide for all advertising students and future professionals, this book systematically covers the account planning process from brand basics and data analytics to building a creative brief. The second edition explores the latest digital opportunities, adding activities using AI tools and an entirely new chapter on consumer insights.

Author: Kelli S. Boling,Carol J. Pardun,Beth E. Barnes
ISBN-10: 1538192462
ISBN-13: 9781538192467
Publisher: Rowman & Littlefield Publishers
Language: English
Published: 01/02/2025
Pages: 216
Format: Paperback
Weight: 0.63lbs
Size: 9.00h x 6.00w x 0.44d
By Kelli S. Boling
By Kelli S. Boling
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Kelli S. Boling is assistant professor of advertising and public relations in the College of Journalism and Mass Communications and the University of Nebraska-Lincoln.
Carol J. Pardun is professor in the School of Journalism and Mass Communications at the University of South Carolina.
Beth E. Barnes is professor in the Department of Integrated Strategic Communication in the College of Communication and Information at the University of Kentucky.
Sheri J. Broyles was professor in the advertising department at the Mayborn School of Journalism at the University of North Texas.

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