Advertising, Alcohol Consumption, and Abuse: A Worldwide Survey by Fisher, Joseph C.

Advertising, Alcohol Consumption, and Abuse: A Worldwide Survey (Hardcover) (ISBN-13: 9780313289590)

Vendor: Joseph C. Fisher
Product type: Books
Format: Hardcover
$95.00
$95.00
$95.00
Subtotal: $95.00
Advertising, Alcohol Consumption, and Abuse: A Worldwide Survey by Fisher, Joseph C.

Advertising, Alcohol Consumption, and Abuse: A Worldwide Survey

$95.00
Advertising, Alcohol Consumption, and Abuse: A Worldwide Survey by Fisher, Joseph C.

Advertising, Alcohol Consumption, and Abuse: A Worldwide Survey

$95.00
Format: Hardcover
Description
Description
x
An advertising executive and sociologist who has studied alcoholism at length analyzes worldwide theoretical and empirical studies on the relationship between mass media and advertising and alcohol consumption and abuse. Dr. Fisher pulls together findings from content analyses, experiments, quasi-experiments, econometric studies, and evaluations of advertising restrictions and warning labels to determine how advertising works and affects human behavior.

Author: Joseph C. Fisher
ISBN-10: 031328959X
ISBN-13: 9780313289590
Publisher: Praeger
Language: English
Published: 08/30/1993
Pages: 216
Format: Hardcover
Weight: 1.05lbs
Size: 9.21h x 6.14w x 0.50d
By Joseph C. Fisher
By Joseph C. Fisher
x
Joseph C. Fisher, PhD, President, InterData, Inc., is an advertising professional who has been involved at length in research about alcoholism and alcohol abuse.

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