Advertising and Branding: Creating a Global Business (Hardcover) (ISBN-13: 9781682854556)

Advertising and branding are two primary aspects of marketing. They are both a distinct field of study but are often studied in confluence with each other. Advertising involves either an audio or visual or a combination of both as a medium of communication, for example TV and radio ads, billboards, etc. Branding refers to products marked with a logo or sometimes a slogan for brand recognition, such as posters, stickers, etc. This book is a valuable compilation of topics, ranging from the basic to the most complex advancements in the field of advertising and marketing. It will help the readers in keeping pace with the rapid changes in this field.

Author: Kenneth Cliffe
ISBN-10: 1682854558
ISBN-13: 9781682854556
Publisher: Willford Press
Language: English
Published: 05/29/2018
Pages: 205
Format: Hardcover
Weight: 1.58lbs
Size: 10.88h x 8.00w x 0.50d