Before you leave...
Take 20% off your first order
20% off
Enter the code below at checkout to get 20% off your first order
Advertising and Consumer Psychology: Volume 3 (Hardcover) (ISBN-13: 9780275921545)
Vendor:
Unknown
Product type:
Books
- $85.00
$85.00- $85.00
- Unit price
- per
Subtotal:
$85.00
Description
xThe essays in this volume were presented at the Third Annual Conference on Advertising and Consumer Psychology. Contributed by scholars and researchers, the papers present the latest research findings in the areas of: physiological measures of consumer response to advertising; how consumers' evaluations of advertisements affects their attitudes toward the product; what the role of self is in consumers' responses to advertising; and the meanings consumers derive from advertising.
Author: Unknown
ISBN-10: 0275921549
ISBN-13: 9780275921545
Publisher: Praeger
Language: English
Published: 10/08/1986
Pages: 306
Format: Hardcover
Weight: 1.33lbs
Size: 9.21h x 6.14w x 0.75d
Author: Unknown
ISBN-10: 0275921549
ISBN-13: 9780275921545
Publisher: Praeger
Language: English
Published: 10/08/1986
Pages: 306
Format: Hardcover
Weight: 1.33lbs
Size: 9.21h x 6.14w x 0.75d
By Unknown
xson /f Jerry /r ed.
tis /f Keith /r ed.
Recently Viewed Products
- Choosing a selection results in a full page refresh.