Advertising and Democracy in the Mass Age (Hardcover) (ISBN-13: 9780333488706)

This book examines the relationships between the social problems of the mass age, developments in late twentieth-century capitalism, the growth of a mass media advertising system, and the operation and assumptions of liberal democracy. Advertising must sell, not only goods and services, but also definitions of life and of status, images, hopes and feelings. In turn, the very universality of advertising, and its acceptance as a mode of communication, have forced the political system into the same mould.

Author: Terence H. Qualter
ISBN-10: 0333488709
ISBN-13: 9780333488706
Publisher: Palgrave MacMillan
Language: English
Published: 10/10/1991
Pages: 195
Format: Hardcover
Weight: 0.91lbs
Size: 8.50h x 5.50w x 0.63d