Advertising and Hong Kong Society by Chan, Kara

Advertising and Hong Kong Society (Hardcover) (ISBN-13: 9789629962647)

Vendor: Kara Chan
Product type: Books
Format: Hardcover
$21.00
$21.00
$21.00
Subtotal: $21.00
Advertising and Hong Kong Society by Chan, Kara

Advertising and Hong Kong Society

$21.00
Advertising and Hong Kong Society by Chan, Kara

Advertising and Hong Kong Society

$21.00
Format: Hardcover
Description
Description
x
Probes into the role of advertising as a form of social communication in Hong Kong. This perceptive analysis, unlike those on a commercial slant, deals with advertising and the broader legal, cultural, and socio-economic contexts in which it takes place.

Author: Kara Chan
ISBN-10: 9629962640
ISBN-13: 9789629962647
Publisher: Chinese University of Hong Kong Press
Language: English
Published: 04/04/2006
Pages: 250
Format: Hardcover
Weight: 0.81lbs
Size: 9.00h x 6.10w x 0.58d
By Kara Chan
By Kara Chan
x
Kara Chan is currently Professor and Public Relations and Advertising option coordinator in the Department of Communication Studies, Hong Kong Baptist University. She worked in the advertising and public relations profession and as a statistician for the Hong Kong Government before she joined the academia. She actively involves in research on Hong Kong and China's consumer behavior and advertising, and environmental studies. She recently completd a research project on Advertising and children in China.

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