Advertising and Marketing in Theater (Paperback) (ISBN-13: 9781502634306)

The show will go on, but it won't matter if no one is there to watch it. Populating the audience falls to people in advertising and marking, who generate publicity that is both free and purchased. This book focuses on some of the methods of these key people on whom the success of the show depends.

Author: George Capaccio
ISBN-10: 1502634309
ISBN-13: 9781502634306
Publisher: Cavendish Square Publishing
Language: English
Published: 12/30/2017
Pages: 96
Format: Paperback
Weight: 0.40lbs
Size: 8.90h x 5.90w x 0.20d