Advertising and New Media by Spurgeon, Christina

Advertising and New Media (Hardcover) (ISBN-13: 9780415430340)

Vendor: Christina Spurgeon
Product type: Books
Format: Hardcover
$190.00
$190.00
$190.00
Subtotal: $190.00
Advertising and New Media by Spurgeon, Christina

Advertising and New Media

$190.00
Advertising and New Media by Spurgeon, Christina

Advertising and New Media

$190.00
Format: Hardcover
Description
Description
x

This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' to 'my' media, Advertising and New Media critically evaluates the social and cultural implications of increased interactivity and consumer creativity for the future of advertising, with examples drawn from the USA, the UK, Europe, Australia and the peoples Republic of China.

Features include:

  • evaluation of consumer-generated advertising, including the Coke Mentos phenomenon, and comparative analysis of the Dove 'Real Beauty' and Axe/Lynx 'Effect' campaigns

  • interviews with industry practitioners, providing first-hand insights on the impact of new media on advertising.


Author: Christina Spurgeon
ISBN-10: 0415430348
ISBN-13: 9780415430340
Publisher: Routledge
Language: English
Published: 12/01/2007
Pages: 144
Format: Hardcover
Weight: 0.84lbs
Size: 9.21h x 6.14w x 0.38d
By Christina Spurgeon
By Christina Spurgeon
x

Christina Spurgeon lectures in Journalism, Media and Communication in the Creative Industries Faculty at the Queensland University of Technology. She is an active, published researcher and public interest advocate in media and communication industries and policy. Chris has previously worked as a radio producer and journalist specializing in 'media on media', and as a media and communications researcher and public policy adviser.

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