Advertising and Society 2e P (Paperback) (ISBN-13: 9780470673096)

Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society.

• Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing
• Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes
• Examines the impact of advertising through its distinctive 'point/counterpoint' format -designed to spark discussion and help students understand the complexities of the issues being presented
• Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text
• Includes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion

Author: Carol J. Pardun
ISBN-10: 0470673095
ISBN-13: 9780470673096
Publisher: Wiley-Blackwell
Language: English
Published: 09/23/2013
Pages: 312
Format: Paperback
Weight: 1.05lbs
Size: 9.50h x 6.70w x 0.70d