Advertising and the Spread of Business, Democracy and Knowledge (Paperback) (ISBN-13: 9781471734434)

The culture of advertising our needs, desires, interests and products is deeply embedded in human nature. It is also a universal natural tendency. We advertise ourselves, our activities and products for a wider audience, to evoke interest, entertain, educate, impart knowledge and spread corporate interests, democratic ideals, competitiveness and world knowledge. ADVERTISING AND THE SPREAD OF BUSINESS, DEMOCRACY AND KNOWLEDGE, demonstrates that advertisements do not only benefit industry and corporations [as taken for granted] but they also benefit the public in spreading, cultivating and practising democracy and free speech, and inculcating knowledge. Think of this every time you see an advertisement.

Author: Steve Esomba
ISBN-10: 1471734439
ISBN-13: 9781471734434
Publisher: Lulu.com
Language: English
Published: 06/06/2012
Pages: 144
Format: Paperback
Weight: 0.80lbs
Size: 11.69h x 8.27w x 0.31d