Advertising as a Creative Industry: Regime of Paradoxes by Derda, Izabela

Advertising as a Creative Industry: Regime of Paradoxes (Hardcover) (ISBN-13: 9781032203010)

Vendor: Izabela Derda
Product type: Books
Format: Hardcover
$64.95
$64.95
$64.95
Subtotal: $64.95
Advertising as a Creative Industry: Regime of Paradoxes by Derda, Izabela

Advertising as a Creative Industry: Regime of Paradoxes

$64.95
Advertising as a Creative Industry: Regime of Paradoxes by Derda, Izabela

Advertising as a Creative Industry: Regime of Paradoxes

$64.95
Format: Hardcover
Description
Description
x

At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today's creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors.



Author: Izabela Derda
ISBN-10: 1032203013
ISBN-13: 9781032203010
Publisher: Routledge
Language: English
Published: 07/25/2023
Pages: 92
Format: Hardcover
Weight: 0.59lbs
Size: 8.50h x 5.50w x 0.31d
By Izabela Derda
By Izabela Derda
x

Izabela Derda is Assistant Professor in Media & Creative Industries at the Erasmus School of History, Culture and Communication, Erasmus University, the Netherlands. She is also an advertising professional, former head of entertainment at Havas SE, and a jury member for major advertising festivals, such as Cannes Lions or Eurobest.

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