Advertising Confluence: Transitioning Marketing Communications Into Social Movements by Arora, A.

Advertising Confluence: Transitioning Marketing Communications Into Social Movements (Hardcover) (ISBN-13: 9781137492241)

Vendor: A. Arora
Product type: Books
Format: Hardcover
$54.99
$54.99
$54.99
Subtotal: $54.99
Advertising Confluence: Transitioning Marketing Communications Into Social Movements by Arora, A.

Advertising Confluence: Transitioning Marketing Communications Into Social Movements

$54.99
Advertising Confluence: Transitioning Marketing Communications Into Social Movements by Arora, A.

Advertising Confluence: Transitioning Marketing Communications Into Social Movements

$54.99
Format: Hardcover
Description
Description
x
Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions throughout the world. Dr. Arora Anshu and Dr. Sabine Bacouel-Jentjens bring together articles that analyze creative social advertising in US, France, and Tunisia and offer a wide spectrum of advertising confluence from both the developed and emerging world. Contributors focus on both empirical studies with practical application as well as examinations of theoretical and methodological developments in the field of advertising studies. In all, they examine the wide range of global and local advertising strategies, the depth of integrated marketing communications, and the future of social media advertising.

Author: A. Arora
ISBN-10: 1137492244
ISBN-13: 9781137492241
Publisher: Palgrave Pivot
Language: English
Published: 12/22/2014
Pages: 122
Format: Hardcover
Weight: 0.70lbs
Size: 8.60h x 5.80w x 0.70d
By A. Arora
By A. Arora
x
Anne-Sophie Bacouel, International School of Saint-Germain-en-Laye, France Amit Arora, Savannah State University, USA. Anshu S. Arora, Savannah State University, USA. April C. Harris, Senior Healthcare Consultant, UCSD and Lucille Packard Children's Hospital, USA. Eric Billinger, US Air Force Georgia Air National Guard, USA. Grace Curry, Savannah State University, USA. Jamin Gordon, GEICO, USA. John Hudson, Microsoft Corporation, USA. Jun Wu, Savannah State University, USA. Leila Loussaief, ISC Paris Business School, France. Manon Rebufet, ISC Paris Business School, France. Reginald Leseane, Savannah State University, USA. Sabine Bacouel-Jentjens, ISC Paris Business School, France. Shalonda Bradford, Savannah State University, USA. Ulysses J. Brown, III, Savannah State University, USA. William Chasteen, DGCpartners LLC, USA.

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