Advertising For Skeptics (Paperback) (ISBN-13: 9780999230732)

A bounty of heretical, unpopular, and aberrant thoughts about the ad industry. Bob Hoffman, author of Amazon #1 sellers "BadMen" and "Laughing@Advertising" looks at advertising's "decade of delusion" and comes away a skeptic. What went wrong? Just about everything.

For 161 pages, Mr. Hoffman puts forth an all-out assault against the ills of the advertising industry. He details its hubris, delusions...egos and genuflection of data, drops them all into a garbage can, and lights it on fire. Communication Arts

Author: Bob Hoffman
ISBN-10: 0999230735
ISBN-13: 9780999230732
Publisher: Type a Group
Language: English
Published: 02/08/2020
Pages: 180
Format: Paperback
Weight: 0.60lbs
Size: 9.00h x 6.00w x 0.41d