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Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence.
Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the epoch′, but by the interaction of institutional, organisational and technological forces.
Author: Liz McFall
ISBN-10: 0761942548
ISBN-13: 9780761942542
Publisher: Sage Publications Ltd
Language: English
Published: 02/18/2004
Pages: 224
Format: Hardcover
Weight: 1.06lbs
Size: 9.34h x 6.36w x 0.75d
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