Advertising Media A-To-Z by Surmanek, Jim

Advertising Media A-To-Z (Paperback) (ISBN-13: 9780071422147)

Vendor: Jim Surmanek
Product type: Books
Format: Paperback
$32.00
$32.00
$32.00
Subtotal: $32.00
Advertising Media A-To-Z by Surmanek, Jim

Advertising Media A-To-Z

$32.00
Advertising Media A-To-Z by Surmanek, Jim

Advertising Media A-To-Z

$32.00
Format: Paperback
Description
Description
x

A quick-access reference to every essential mediarelated term and concept

After the high-maintenance clients and creatives have had their say, it's the unheralded media planners who make or break the success of an advertisement or campaign.

Advertising Media A-to-Z is today's most comprehensive resource for this dynamic field, providing valuable, dictionary-like coverage of key terminology and concepts for media planning, media buying, and media research.

A hands-on overview of advertising media today, Advertising Media A-to-Z also provides fascinating historical information, tips on media buying and planning, and other guidelines for achieving maximum return on advertising investments. Media professionals will look to this all-in-one reference for:

  • Definitions of key concepts
  • Inside tips on effective media planning
  • Practical tips on the dynamics of media planning and buying


Author: Jim Surmanek
ISBN-10: 0071422145
ISBN-13: 9780071422147
Publisher: McGraw-Hill Companies
Language: English
Published: 11/07/2003
Pages: 368
Format: Paperback
Weight: 1.03lbs
Size: 8.99h x 6.05w x 0.93d

Review Citation(s):
Choice 04/01/2004 pg. 1457
By Jim Surmanek
By Jim Surmanek
x

Jim Surmanek has more than 30 years of advertising experience and held executive-level media management positions with Ogilvy & Mather, J. Walter Thompson, and other advertising giants. He is also the author of Media Planning, 3rd Edition; Introduction to Advertising Media; and other media planning guidebooks.

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