Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (Paperback) (ISBN-13: 9780357983973)

Dive into marketing communications with Andrews/Shimp's leading IMC text, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 11th Edition. This comprehensive book takes you through every aspect of marketing, including advertising, sales promotion, branding, consumer behavior, media buying, public relations, packaging, POP communications and personal selling. Explore exciting emerging topics like apps, social media, online practices and viral communications. Updates include essential information on environmental, regulatory and ethical issues as well as the impact of AI on IMC and brand generation. Learn about environmental marketing, social media advertising, direct marketing, AI in public relations and the keys to successful selling. Expand your knowledge and skills in marketing communications with this comprehensive and up-to-date text.

Author: J. Craig Andrews, Terence Shimp
ISBN-10: 0357983971
ISBN-13: 9780357983973
Publisher: Cengage Learning
Language: English
Published: 10/09/2024
Pages: 720
Format: Paperback