Aerospace Marketing Management: Manufacturers - OEM - Airlines - Airports - Satellites - Launchers (Hardcover) (ISBN-13: 9781402071515)

Aerospace Marketing Management is a marketing manual devoted to:

-the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines,
-the space sector: suppliers, integrators, and service providers.

It presents the essentials of marketing from basic concepts such as segmentation, positioning and the marketing plan, to the product policy, pricing, distribution and communication. This book also includes specific chapters on project marketing, brand policy, gaining loyalty through maintenance and training, compensation, and alliance strategies. The different chapters show the new changes due to Internet:

-e-procurement for the purchase strategy,
-interactive communication with websites,
-e-ticketing for the airlines to reach final consumers.

Author: Philippe Malaval,Christophe Bénaroya
ISBN-10: 1402071515
ISBN-13: 9781402071515
Publisher: Springer
Language: English
Published: 05/31/2003
Pages: 536
Format: Hardcover
Weight: 2.01lbs
Size: 8.92h x 7.04w x 1.20d