Affect Theory and Translation on Youtube (Hardcover) (ISBN-13: 9781399502450)

The main aim of this book is to contribute to theorising audiovisual translation in today's digital media culture as a means of self-expression and community building. An increasing number of people are participating in producing, consuming and disseminating media content among like-minded others in pursuit of their individual interests and agendas, as part of the so-called phenomenon of 'self-mediation'.

In today's networked society, such self-mediation may contribute to boosting the digital diaspora, facilitating the exploration and negotiation of shared interests among individuals from different lingua-cultural backgrounds, and enabling the formation of communities of affinity.

This book is the first monograph that explores translation on YouTube as part of the self-mediation phenomenon. By drawing on key concepts in affect theory, this book examines how audiovisual translation contributes to shaping today's participatory digital media culture.

Author: Seryun Lee
ISBN-10: 139950245X
ISBN-13: 9781399502450
Publisher: Edinburgh University Press
Language: English
Published: 05/31/2025
Pages: 184
Format: Hardcover
Weight: 0.96lbs
Size: 9.21h x 6.14w x 0.50d