Affinity: Beyond Branding (Paperback) (ISBN-13: 9780889629868)

Martin Goldfarb is one of the most successful entrepreneurs in Canada and a leading expert in the study of human behavior as it relates to the marketplace and society. He built Goldfarb Consultants into an international company with twenty-six offices throughout North America, South America, and Europe. Goldfarb has been a consultant to many national and international companies including Ford Motor Company, Toyota Europe, DeBeers, Four Seasons Hotels and Resorts, and others. Howard Aster taught political science at McMaster University, Carleton University, and McGill University, and served as a consultant to numerous Canadian government departments and cultural organizations. He is the author or editor of eleven books and has published over one hundred articles.