Agent Mediated Electronic Commerce II: Towards Next-Generation Agent-Based Electronic Commerce Systems (Paperback) (ISBN-13: 9783540677734)

The Internet is spawning many new markets and electronic commerce is changing many market conventions. Not only are old commercial practices being adapted to the new conditions of immediacy brought forth by the global networks, but new products and services, as well as new practices, are beginning to appear. There is already ample evidence that agent-based technologies will be crucial for these - velopments. However many theoretical, technological, sociological, and legal - pects will need to be addressed before such opportunities become a significant reality. In addition to streamlining traditional transactions, agents enable new types of transactions. For example, the elusive one-to-one marketing becomes more of a - ality when consumer agents capture and share (or sell) consumer demographics. Prices and other transaction dimensions need no longer to be fixed; selling agents can dynamically tailor merchant offerings to each consumer. Economies of scale become feasible in new markets when agents negotiate on special arbitration c- tracts. Dynamic business relationships will give rise to more competitively agile organizations. It is these new opportunities combined with substantial reduction in transaction costs that will revolutionize electronic commerce.

Author: Alexandros Moukas
ISBN-10: 3540677739
ISBN-13: 9783540677734
Publisher: Springer
Language: English
Published: 07/26/2000
Pages: 242
Format: Paperback
Weight: 0.80lbs
Size: 9.21h x 6.14w x 0.54d