Agricultural Marketing (Hardcover) (ISBN-13: 9781641162951)

Agricultural marketing deals with the services involved in the movement of agricultural products from the farm to the consumer. It is concerned with the planning, organizing, directing and handling of agricultural products to satisfy the farmer, producer and consumer. Agricultural marketing consists of various activities and services such as production planning, growing, harvesting, grading and packing as well as transporting, storage, food-processing and distribution of the products. It also includes the advertising and sale of agricultural produce. It provides market information to help direct these services. Modern agricultural marketing focuses on developing new marketing links between agribusiness, large retailers and farmers, through contract farming, group marketing and other collective actions. This book provides comprehensive insights into the field of agricultural marketing. It presents researches and studies performed by experts across the globe. It will serve as a reference to a broad spectrum of readers.

Author: Albert Maxwell
ISBN-10: 1641162953
ISBN-13: 9781641162951
Publisher: Callisto Reference
Language: English
Published: 09/15/2020
Pages: 183
Format: Hardcover
Weight: 1.59lbs
Size: 11.00h x 8.50w x 0.50d