AI and The Art of Business: A Guide to Creative Entrepreneurship (Paperback) (ISBN-13: 9789375429463)

In today's highly competitive and rapidly evolving market, creativity and innovation are essential drivers of business success, and AI and The Art of Business: A Guide to Creative Entrepreneurship explores how imaginative thinking combined with Artificial Intelligence can empower entrepreneurs to build future-ready ventures. Blending practical guidance, real-world examples, and inspiring stories from successful innovators, the book highlights the importance of creative problem-solving in identifying opportunities, overcoming challenges, and driving sustainable growth. It encourages readers to move beyond conventional strategies and adopt innovative approaches to product development, marketing, and decision-making, while offering actionable insights to help develop and apply original ideas with confidence. A central theme is embracing failure as a stepping stone to success, showing how resilience, adaptability, and learning from setbacks set successful entrepreneurs apart. With a strong focus on the integration of AI and creativity, real-world case studies, and a future-focused perspective, this (e)Book serves as a practical and inspiring guide for entrepreneurs seeking to innovate, adapt, and thrive in a constantly changing business landscape.