AI Marketing and Ethical Considerations in Consumer Engagement (Paperback) (ISBN-13: 9798337334806)

As artificial intelligence (AI) transforms the landscape of marketing, it brings both unprecedented opportunities and complex ethical challenges. AI-driven tools enable businesses to personalize consumer engagement at higher levels, offering tailored experiences that increase customer satisfaction and drive sales. However, these advancements also raise ethical concerns regarding privacy, data usage, and the potential for manipulation. Marketers must navigate this balance between leveraging AI for business growth and ensuring they respect consumer rights, transparency, and trust. This intersection of innovation and ethics requires further exploration of how AI should be applied in consumer engagement strategies. AI Marketing and Ethical Considerations in Consumer Engagement examines the use of AI in business marketing practices. It explores ethical issues in consumer science that might influence the successful integration of AI in organizational processes. This book covers topics such as ethics and law, data privacy, and sustainability, and is a useful resource for business owners, computer engineers, marketing professionals, academicians, researchers, and data scientists.

Author: Arjun J. Nair
ISBN-13: 9798337334806
Publisher: Igi Global Scientific Publishing
Language: English
Published: 05/07/2025
Pages: 432
Format: Paperback
Weight: 2.19lbs
Size: 11.00h x 8.50w x 0.88d