AI revolutionizes digital marketing (Paperback) (ISBN-13: 9786203396836)

In an ever-changing world, if it's true that consumption patterns and habits are changing, it's also perhaps because companies are communicating more and more differently. Indeed, in the digital age, marketing is on the verge of becoming inherently digital. Digital marketing, defined as the set of marketing techniques deployed on digital media, has been influenced in recent years by artificial intelligence, which is defined as a set of techniques and theories implemented to allow the machine to simulate a form of real intelligence. Drawing on my academic skills and some research on the internet and guided by my passion for digital marketing, I show you in this book how artificial intelligence is revolutionizing digital marketing with a focus on SEA.

Author: Boris Lavoisier Ndjandjeu, Alahyna Okouo
ISBN-10: 6203396834
ISBN-13: 9786203396836
Publisher: Our Knowledge Publishing
Language: English
Published: 03/09/2021
Pages: 60
Format: Paperback
Weight: 0.22lbs
Size: 9.00h x 6.00w x 0.14d