AI - The New Intelligence in Sales: Tools, Applications and Potentials of Artificial Intelligence (Paperback) (ISBN-13: 9783658382506)

This book offers sales managers a quick overview of the possible applications of artificial intelligence in sales and explains basic functionalities. What is behind terms such as Sales Automation, Sales AI Analytics, Sales Enablement, Conversational AI, Lead Intelligence, Dynamic Pricing, Sales Management Intelligence and many more? Where is the concrete potential for sales organizations? And how will AI change the work in sales? The author presents the AI tools available on the market today and their application and describes the advantages and disadvantages as well as the limits and possibilities using clear examples.

Executives in marketing and sales as well as entrepreneurs and managing directors, especially in medium-sized companies, will receive answers to the most important questions and additionally concrete recommendations for action for the implementation in their own companies.

Author: Livia Rainsberger
ISBN-10: 3658382503
ISBN-13: 9783658382506
Publisher: Springer
Language: English
Published: 09/27/2022
Pages: 166
Format: Paperback
Weight: 0.55lbs
Size: 8.27h x 5.83w x 0.43d