Airline Operations and Management: A Management Textbook by Cook, Gerald N.

Airline Operations and Management: A Management Textbook (Paperback) (ISBN-13: 9781032268729)

Vendor: Gerald N. Cook
Product type: Books
Format: Paperback
$69.95
$69.95
$69.95
Subtotal: $69.95
Airline Operations and Management: A Management Textbook by Cook, Gerald N.

Airline Operations and Management: A Management Textbook

$69.95
Airline Operations and Management: A Management Textbook by Cook, Gerald N.

Airline Operations and Management: A Management Textbook

$69.95
Format: Paperback
Description
Description
x

Airline Operations and Management: A Management Textbook presents a survey of the airline industry, with a strong managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly operations, marketing, economics and finance, to develop a comprehensive overview. It also provides readers with a solid historical background, and offers a global perspective of the industry, with examples drawn from airlines around the world.

Updates for the second edition include:

  • Fresh data and examples
  • A range of international case studies exploring real-life applications
  • New or increased coverage of key topics such as the COVID-19 pandemic, state aid, and new business models
  • New chapters on fleet management and labor relations and HRM
  • Lecture slides for instructors

This textbook is for advanced undergraduate and graduate students of airline management, but it should also be useful to entry and junior-level airline managers and professionals seeking to expand their knowledge of the industry beyond their functional area.

Author: Gerald N. Cook, Bruce G. Billig
ISBN-10: 1032268727
ISBN-13: 9781032268729
Publisher: Routledge
Language: English
Published: 05/04/2023
Pages: 394
Format: Paperback
Weight: 1.27lbs
Size: 9.21h x 6.14w x 0.85d

By Gerald N. Cook
By Gerald N. Cook
x

Gerald N. Cook is Adjunct Professor at Embry-Riddle Aeronautical University. He obtained his Bachelor of Science and Master of Science in Management from Purdue University and Doctor of Business Administration from Nova Southeastern University. He enjoyed a long airline career as a pilot and flight operations manager.

Bruce G. Billig is Adjunct Assistant Professor at Embry-Riddle Aeronautical University. He holds a Bachelor of Science in Electrical Engineering from the US Air Force Academy and a Master of Aeronautical Science from Embry-Riddle. His experience includes over 20 years as an Air Force pilot and 22 years as an airline pilot, retiring as a 17-year Captain at Southwest Airlines in 2019.

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