Aligning Business and Manufacturing Strategies (Paperback) (ISBN-13: 9783639363432)

This book focuses on the content and process of aligning business and manufacturing strategies, and the impact of the alignments on firm competitiveness. Based on empirical analyses of 384 companies, I operationalized the alignments on two levels: the macro-level linkages between business objectives and manufacturing missions, and the micro-level linkages between manufacturing missions and action programs. Some of the research findings include: the degree of macro-level alignments is moderated positively by the level of communication between marketing and manufacturing departments of a firm; the macro-level alignments enable the manufacturing function to contribute more to the overall performance of the firm. Based on these findings, a set of practical tools was developed, including a toolbox and two reference tables. These tools were applied to analyzing a real manufacturing company to demonstrate how the alignments between business and manufacturing strategies can be analyzed and improved.

Author: Victor Cui
ISBN-10: 3639363434
ISBN-13: 9783639363432
Publisher: VDM Verlag
Language: English
Published: 07/17/2011
Pages: 228
Format: Paperback
Weight: 0.75lbs
Size: 9.00h x 6.00w x 0.52d