All Eyes East: Lessons from the Front Lines of Marketing to China's Youth by Bergstrom, M.

All Eyes East: Lessons from the Front Lines of Marketing to China's Youth (Hardcover) (ISBN-13: 9780230120624)

Vendor: M. Bergstrom
Product type: Books
Format: Hardcover
$49.99
$49.99
$49.99
Subtotal: $49.99
All Eyes East: Lessons from the Front Lines of Marketing to China's Youth by Bergstrom, M.

All Eyes East: Lessons from the Front Lines of Marketing to China's Youth

$49.99
All Eyes East: Lessons from the Front Lines of Marketing to China's Youth by Bergstrom, M.

All Eyes East: Lessons from the Front Lines of Marketing to China's Youth

$49.99
Format: Hardcover
Description
Description
x
All Eyes East: How Chinese Youth will Revolutionize Global Marketing provides brands looking to capitalize on this new world order with the insight they need to understand and capture the world's most powerful audience. Bergstrom provides insights into Chinese youth, revealing what makes them unique from their counterparts around the world.

Author: M. Bergstrom
ISBN-10: 0230120628
ISBN-13: 9780230120624
Publisher: Palgrave MacMillan
Language: English
Published: 04/03/2012
Pages: 237
Format: Hardcover
Weight: 0.92lbs
Size: 9.52h x 6.29w x 0.95d
By M. Bergstrom
By M. Bergstrom
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MARY BERGSTROM Founder of Bergstrom Trends, an insights and trends consultancy helping marketers understand and connect with Chinese consumers. She has been featured on NPR's Marketplace; ABC News; The Wall Street Journal and Women's Wear Daily.

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