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Run Better Events - From First-Time 5Ks to Multi-Day Festivals
Whether you're planning your very first community event or you're a seasoned race director, this guide offers a comprehensive, real-world roadmap to success.
Written by the team behind All Out Events - with 20+ years of experience producing adventure races, triathlons, fundraisers, and festivals - this book covers every phase of the process:
Starting your own event production business
Working for others as a race director or event producer
Partnering with nonprofits and sponsors
Navigating land use permits and insurance
Designing courses for races, runs, rides, and more
Building your brand and marketing effectively
Creating a professional website
Budgeting and seeking sponsorship
Hiring and managing staff and volunteers
Planning race-day logistics and contingency plans
This is the only guide of its kind - written by real producers, for aspiring and growing directors - with clear, actionable advice to help your event succeed.
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Take 20% off your first order
Enter the code below at checkout to get 20% off your first order