Amazon Advertising: An Author's Guide to Selling More Books - How to Make Your Ads Work (Paperback) (ISBN-13: 9781705476147)

I'll cut to the chase. Amazon Ads work, plain and simple. You just need to understand the system. Here are just some of the things this book will show you...

• Understand Amazon search: This is where most buyers start but it's not as straightforward as you might think.
• Categories: Learn the importance of categories and how they affect sales.
• Relevancy: Easy to get wrong. Bad news when you do. Learn what it is and why it's so important.
• Copywriting: Learn the basics of creating better sales copy.
• Sponsored Ads: Understand the difference types of Ads and their limitations.
• Optimisation: Ads don't always start out perfect. Learn how to interpret the dashboard data and refine your ads over time.
• Reports: Learn how to use reports to filter out the things that aren't working and improve the things that are.
• What to do if all else fails: I won't lie, it can happen. If it does, then there will be only a handful of possible causes. I'll show you how to pinpoint them.

Apparently, a picture is worth a thousand words. That's handy ...

Includes over 100 images and screenshots.

You've done the writing. Now it's time to do the selling. Get started now.