America in Focus (Paperback) (ISBN-13: 9780578001623)

Have you ever wondered what people say in Focus Groups? Focus Groups have been an extremely effective marketing research tool for decades. The fate or success of many products has been decided by people discussing their values and needs in small groups across America. Now is your chance to watch through the two-way mirror. Read about how America lives, what motivates us, where we are going and how we want to get there. This book is a MUST READ for anyone in business, politics or as just a member of society.

Author: Robert J. Burgess
ISBN-10: 0578001624
ISBN-13: 9780578001623
Publisher: Ma Arts Publishing, LLC
Language: English
Published: 12/04/2008
Pages: 236
Format: Paperback
Weight: 0.77lbs
Size: 9.00h x 6.00w x 0.54d

Review Citation(s):
Foreword 08/21/2009