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American Patriotism and Corporate Identity in Automobile Advertising: What's Good for General Motors Is Good for the Country and Vice Versa? (Hardcover) (ISBN-13: 9783631776940)
Vendor:
Winfried Herget
Product type:
Books
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Description
xThe purpose of this study is to explore how automobile manufacturer General Motors (GM) has framed its corporate identity in domestic ads to convey the 'American brand' image. The author argues that GM has continuously used a patriotic framing in its self-representations, linking itself and its products to the well-being of the country.
Author: Winfried Herget, Markus Weik
ISBN-10: 3631776942
ISBN-13: 9783631776940
Publisher: Peter Lang Gmbh, Internationaler Verlag Der W
Language: English
Published: 03/14/2019
Pages: 362
Format: Hardcover
Weight: 1.20lbs
Size: 8.30h x 6.10w x 1.30d
By Winfried Herget
xMarkus Weik studied American Studies, English Literature and Culture, and Physical Education at Johannes Gutenberg University Mainz and the University of Kansas in Lawrence (USA). He earned his Master's degree and PhD in Mainz and is currently working as a media spokesperson at a large German corporation.
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