American Still Life: The Jim Beam Story and the Making of the World's #1 Bourbon by Pacult, F. Paul

American Still Life: The Jim Beam Story and the Making of the World's #1 Bourbon (Hardcover) (ISBN-13: 9780471444077)

Vendor: F. Paul Pacult
Product type: Books
Format: Hardcover
$37.00
$37.00
$37.00
Subtotal: $37.00
American Still Life: The Jim Beam Story and the Making of the World's #1 Bourbon by Pacult, F. Paul

American Still Life: The Jim Beam Story and the Making of the World's #1 Bourbon

$37.00
American Still Life: The Jim Beam Story and the Making of the World's #1 Bourbon by Pacult, F. Paul

American Still Life: The Jim Beam Story and the Making of the World's #1 Bourbon

$37.00
Format: Hardcover
Description
Description
x
"American Still Life" erz臧lt die Geschichte eines Familienunternehmens mit einer 200-j臧rigen Tradition: Jim Beam. Dieses Unternehmen hat es verstanden, den Herausforderungen der Zeit zu begegnen und sich st舅dig neu anzupassen - sei es an fentliche Regulierung, an die geschmacklichen Vorlieben seiner Kunden oder an die harte internationale Konkurrenz. Ausf?rlich ertert werden auch Fragen zu Marketing und Markenbildung, Innovation, globaler Pr舖enz und Wettbewerb, fentlicher Regulierung, Werbung und Akquisition. Jim Beam ist mit sagenhaften 5,1 Millionen Kisten weltweit der meist verkaufte Bourbon.

Author: F. Paul Pacult
ISBN-10: 0471444073
ISBN-13: 9780471444077
Publisher: Wiley
Language: English
Published: 08/15/2003
Pages: 256
Format: Hardcover
Weight: 1.18lbs
Size: 9.48h x 6.34w x 0.91d

Review Citation(s):
Publishers Weekly 06/16/2003 pg. 60
By F. Paul Pacult
By F. Paul Pacult
x

Cited in April 2002 in the Shuttle Sheet as "the world's greatest wine and spirits (and everything else with an alcoholic content) critic," F. PAUL PACULT is recognized the world over as the most accomplished and respected authority on beverage alcohol today. Pacult's writing credits include the New York Times Magazine, Sky, Wine Enthusiast, Playboy, Whisky Magazine, Decanter, Wine & Spirits magazine, Men's Journal, Food & Wine, Bon App騁it, Con-noisseur, Cheers, and Spirits & Cocktails Magazine. In 2001, Pacult was the recipient of the Award of Excellence from the Academy of Wine Communication.

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