An Ethnography of Global Landscapes and Corridors (Hardcover) (ISBN-13: 9789535102540)

The chapters presented in this book draw on ethnography as a methodology in a variety of disciplines, including education, management, design, marketing, ecology and scientific contexts, illustrating the value of a qualitative approach to research design. The chapters discuss the use of traditional ethnographic methods, such as immersion, observation and interview, as well as innovative ethnographical methods which have been influenced by the new digital culture. The latter challenges notions of identity, field and traditional culture such that people are able to represent themselves in the research process rather than be represented. New approaches to ethnography also examine the use and implication of images in representation as well as critically examining the role and impact of the researcher in the process.

Author: Loshini Naidoo
ISBN-10: 9535102540
ISBN-13: 9789535102540
Publisher: Intechopen
Language: English
Published: 03/09/2012
Pages: 288
Format: Hardcover
Weight: 1.45lbs
Size: 9.61h x 6.69w x 0.69d