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An Introduction to Fashion Retailing: From Managing to Merchandising (Paperback) (ISBN-13: 9781350098275)
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Dimitri Koumbis
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Books
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Description
xIf you're taking your first steps into the fast-paced world of retail, then merchandiser, store designer, retailer and educator Dimitri Koumbis is the ideal guide. In An Introduction to Fashion Retailing, he'll walk you through everything from the history of retail design, to the intricacies of consumer behavior, fast fashion and corporate social responsibility. You'll also learn professional techniques through detailed case studies of international retailers, including LVMH, Est e Lauder and ASOS.
This revised edition includes expanded coverage of omnichannel retail approaches, retail KPIs as well as an outline of future retail trends in brick and mortar, e-commerce and technology. There's also a whole new chapter introducing visual merchandising, expanding on the importance of the store's overall design and visual representation of products.Author: Dimitri Koumbis
ISBN-10: 1350098272
ISBN-13: 9781350098275
Publisher: Bloomsbury Visual Arts
Language: English
Published: 04/22/2021
Pages: 168
Format: Paperback
Weight: 0.85lbs
Size: 9.00h x 6.20w x 0.50d
By Dimitri Koumbis
xDimitri Koumbis has over 20 years of retail experience as a practitioner and educator, working in merchandising, management, and store design for fast fashion brands such as Urban Outfitters and Gap, Inc.
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