An Introduction to Social Media Marketing by Charlesworth, Alan

An Introduction to Social Media Marketing (Hardcover) (ISBN-13: 9780415856164)

Vendor: Alan Charlesworth
Product type: Books
Format: Hardcover
$230.00
$230.00
$230.00
Subtotal: $230.00
An Introduction to Social Media Marketing by Charlesworth, Alan

An Introduction to Social Media Marketing

$230.00
An Introduction to Social Media Marketing by Charlesworth, Alan

An Introduction to Social Media Marketing

$230.00
Format: Hardcover
Description
Description
x

An Introduction to Social Media Marketing is the first textbook for students that offers a step by step guide to social media marketing. Mirroring its sister text, Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a a lighter, hands-on approach that is perfect for shorter courses and additional reading.



Author: Alan Charlesworth
ISBN-10: 0415856167
ISBN-13: 9780415856164
Publisher: Routledge
Language: English
Published: 11/28/2014
Pages: 250
Format: Hardcover
Weight: 1.15lbs
Size: 9.00h x 6.10w x 0.90d

Review Citation(s):
Choice 07/01/2015
By Alan Charlesworth
By Alan Charlesworth
x

Alan Charlesworth is a Senior Lecturer in Marketing and has been involved in digital marketing as a practitioner, consultant, trainer, researcher, educator and author since 1996

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