Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations by Haryanto, Jony

Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations (Hardcover) (ISBN-13: 9781522509936)

Vendor: Jony Haryanto
Product type: Books
Format: Hardcover
$165.00
$165.00
$165.00
Subtotal: $165.00
Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations by Haryanto, Jony

Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations

$165.00
Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations by Haryanto, Jony

Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations

$165.00
Format: Hardcover
Description
Description
x
To gain the most competitive edge, marketers must continually optimize their promotional strategies. While the adult population is a prominent target, there is significant market potential for young consumers as well. Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations presents a dynamic overview of the best practices for marketing products that target children as consumers and analyzes the most effective promotional strategies being utilized. Highlighting both the advantages and challenges of targeting young consumers, this book is a pivotal reference source for marketers, professionals, researchers, upper-level students, and practitioners interested in emerging perspectives on children's consumption behavior.

Author: Jony Haryanto,Luiz Moutinho
ISBN-10: 1522509933
ISBN-13: 9781522509936
Publisher: Business Science Reference
Language: English
Published: 08/30/2016
Pages: 292
Format: Hardcover
Weight: 1.59lbs
Size: 10.00h x 7.00w x 0.69d

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