Analyzing Global Social Media Consumption (Hardcover) (ISBN-13: 9781799847182)

Social media has revolutionized how individuals, communities, and organizations create, share, and consume information. Similarly, social media offers numerous opportunities as well as enormous social and economic ills for individuals, communities, and organizations. Despite the increase in popularity of social networking sites and related digital media, there are limited data and studies on consumption patterns of the new media by different global communities. Analyzing Global Social Media Consumption is an essential reference book that investigates the current trends, practices, and newly emerging narratives on theoretical and empirical research on all aspects of social media and its global use. Covering topics that include fake news detection, social media addiction, and motivations and impacts of social media use, this book is ideal for big data analysts, media and communications experts, researchers, academicians, and students in media and communications, information systems, and information technology study programs.

Author: Patrick Kanyi Wamuyu
ISBN-10: 1799847187
ISBN-13: 9781799847182
Publisher: Information Science Reference
Language: English
Published: 10/16/2020
Pages: 388
Format: Hardcover
Weight: 2.61lbs
Size: 11.00h x 8.50w x 0.88d