Analyzing the Cultural Diversity of Consumers in the Global Marketplace (Hardcover) (ISBN-13: 9781466682627)

The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a culturally-diverse target market. Providing innovative solutions for global brands, this publication is ideally designed for use by marketing professionals, executives, students, as well as researchers.

Author: Juan Miguel Alc疣tara-Pilar
ISBN-10: 1466682620
ISBN-13: 9781466682627
Publisher: Business Science Reference
Language: English
Published: 04/30/2015
Pages: 432
Format: Hardcover
Weight: 2.82lbs
Size: 11.00h x 8.50w x 0.94d