Anatomy of a Trend (Paperback) (ISBN-13: 9781939235046)

A fascinating look at the predictable patterns behind trends It is one of the most puzzling mysteries of modern culture: how do changes in style and taste come about? It's all part of the inner workings of trends. In Anatomy of a Trend, pioneering trend sociologist Henrik Vejlgaard reveals this startling truth: there are actually predictable patterns behind every trend. Vejlgaard builds a captivating body of evidence that proves anyone can recognize an emerging trend, evaluate it, and make predictions as it follows its course. Includes business cases and easy-to-follow trendspotting guidelines.

Author: Henrik Vejlgaard
ISBN-10: 1939235049
ISBN-13: 9781939235046
Publisher: Confetti Publishing Inc.
Language: English
Published: 10/02/2012
Pages: 276
Format: Paperback
Weight: 0.90lbs
Size: 8.90h x 5.90w x 0.70d