Anthropomorphism and Animism in Advertising: Persuasive Tactics and the Influence on Consumer Behavior by Karpińska-Krakowiak, Malgorzata

Anthropomorphism and Animism in Advertising: Persuasive Tactics and the Influence on Consumer Behavior (Hardcover) (ISBN-13: 9781041108849)

Vendor: Malgorzata Karpińska-Krakowiak
Product type: Books
Format: Hardcover
$200.00
$200.00
$200.00
Subtotal: $200.00
Anthropomorphism and Animism in Advertising: Persuasive Tactics and the Influence on Consumer Behavior by Karpińska-Krakowiak, Malgorzata

Anthropomorphism and Animism in Advertising: Persuasive Tactics and the Influence on Consumer Behavior

$200.00
Anthropomorphism and Animism in Advertising: Persuasive Tactics and the Influence on Consumer Behavior by Karpińska-Krakowiak, Malgorzata

Anthropomorphism and Animism in Advertising: Persuasive Tactics and the Influence on Consumer Behavior

$200.00
Format: Hardcover
Description
Description
x

This book is the first to systematically differentiate anthropomorphism (seeing a product as human) and animism (seeing a product as alive), providing clear definitions and empirical evidence. It offers valuable new insights for scholars across advertising, marketing, and consumer psychology in particular.



Author: Malgorzata Karpińska-Krakowiak
ISBN-10: 1041108842
ISBN-13: 9781041108849
Publisher: Routledge
Language: English
Published: 10/16/2025
Pages: 158
Format: Hardcover
Weight: 0.92lbs
Size: 9.21h x 6.14w x 0.44d
By Malgorzata Karpińska-Krakowiak
By Malgorzata Karpińska-Krakowiak
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Malgorzata Karpinska-Krakowiak is an associate professor in the Department of International Marketing and Retailing, University of Lodz, Poland.

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