Anticonventional Thinking: The Creative Alternative to Brainstorming (Paperback) (ISBN-13: 9789491156045)

People have been criticising brainstorming for years, but no one has come up with a truly different, working alternative - until now. In this authoritative and entertaining book, Jeffrey Baumgartner explains why brainstorming does not work and presents an innovative, new creative thinking process: anticonventional thinking. Along the way, he explains: - How and why anticonventional thinking works. - How we build creative ideas in our mind. - How highly creative people think differently to others. - What inhibits creative thinking - and it is not criticism! - A step-by-step process for using anticonventional thinking alone or in teams. - The secret to success in implementing creative ideas. - And much more. Anticonventional Thinking is a book that is rich in explanations, examples and cartoon illustrations.

Author: Jeffrey Baumgartner
ISBN-10: 9491156047
ISBN-13: 9789491156045
Publisher: Jpb
Language: English
Published: 01/15/2015
Pages: 124
Format: Paperback
Weight: 0.28lbs
Size: 7.81h x 5.06w x 0.26d