Any Insights Yet?: Connect the dots. Create new categories. Transform your business. (Paperback) (ISBN-13: 9780989284936)

Insights are like unicorns. They are mysterious and elusive. Powerful yet elegant. They are the quintessential a-ha moment that all businesses are after, and yet very few people can agree on what an insight is or how they got one. Any Insights Yet? demystifies the insight-building process in a way that can help any business leader or marketing practitioner get to higher ground. Packed with real-world examples from leading brands and award-winning campaigns, Any Insights Yet? provides a dynamic step-by-step process for connecting the dots between data, observations, and human truths, resulting in powerful insights that can breathe new life into your brand and give your business a long-term competitive advantage.

In this fast-paced, 2-hour read, you'll discover:

• The key characteristics of a true, transformative insight
• Proven techniques and provocative questions for building a better insight
• Simple methods to stress-test your insight and turn it into an actionable idea
• How to write and sell an insight so that it can inspire others and transform your brand