Applicability of Commodity Classification Theory to Internet Retail Marketing by Taylor, Leland

Applicability of Commodity Classification Theory to Internet Retail Marketing (Paperback) (ISBN-13: 9783836458252)

Vendor: Leland Taylor
Product type: Books
Format: Paperback
$63.72
$63.72
$63.72
Subtotal: $63.72
Applicability of Commodity Classification Theory to Internet Retail Marketing by Taylor, Leland

Applicability of Commodity Classification Theory to Internet Retail Marketing

$63.72
Applicability of Commodity Classification Theory to Internet Retail Marketing by Taylor, Leland

Applicability of Commodity Classification Theory to Internet Retail Marketing

$63.72
Format: Paperback
Description
Description
x
In general, commodity classification theory has served as the basis for consumer marketing theory for more than 80 years. This dissertation project examines the development of the theory and tests it's continued applicability to today's Internet retail marketing environment.

Author: Leland Taylor
ISBN-10: 383645825X
ISBN-13: 9783836458252
Publisher: VDM Verlag Dr. Mueller E.K.
Language: English
Published: 08/04/2008
Pages: 152
Format: Paperback
Weight: 0.47lbs
Size: 9.00h x 6.00w x 0.33d

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