Application of Gaming in New Media Marketing (Hardcover) (ISBN-13: 9781522560647)

The advent of the internet largely changed the landscape of marketing to adopt a wide variety of communication techniques and creative selling on virtual platforms. Gaming provides a highly pervasive and influential mode of offering new media communication to consumers that can be further improved by digital innovation. Application of Gaming in New Media Marketing is a collection of vital research on the methods and applications of gaming in marketing, including its growth, recent trends, practices, issues, and main challenges. Highlighting a range of topics including digital advertising, media planning, and social media marketing, this book is ideally designed for marketers, software developers, managers, business researchers, academicians, and graduate-level students seeking current research on new and innovative methods to reach and connect with audiences through games in a highly interactive, measurable, and focused way.

Author: Pratika Mishra
ISBN-10: 1522560645
ISBN-13: 9781522560647
Publisher: Business Science Reference
Language: English
Published: 09/07/2018
Pages: 310
Format: Hardcover
Weight: 1.79lbs
Size: 10.00h x 7.00w x 0.81d